With the ever increasing amount of content being offered online, sites are becoming increasingly aggressive in securing an audience. Modal overlay elements once used for highlighting content or actions are now more actively being utilized as a new form of pop up. This shifting trend is putting the modal element in danger of being negativity perceived and even potentially blocked as a browser action.

Technology doesn't exist in a vacuum it comes from a need, whether it's to achieve a goal, to further knowledge, or simply to grow and explore. I break down user adoption in technology into three broad stages. Though there is a lot of overlap between each stage, there are some patterns that allow us to separate between them. Each stage shares a critical role in shaping the way the technology evolves and the user experience that develops.

Underlying issues can identified by establishing the context to which the current problem exists. We can help identify context by understanding the larger goal that is trying to be achieved, as well as qualatative research such as interviews. By doing so we can ensure we focus our energies on creating appropiate solutions before commiting to any quick win projects.

The reason being, we're often fixing a problem on the surface while missing the underlying issue. This can manifest itself in multiple ways, often causing us to waste time running around in circles